Wednesday, January 16, 2002

According to George Jang the forums are a good place to do the market research. He has used these groups in the past and gotten what the objection questions would be for a particular product before taking it to market. He also talked about a division in IBM that funded Human interface products and used a special type of toothbrush as an example. Probably worth looking into this area and see if they do any software products.

Tuesday, January 15, 2002

Think about Associations and National organizations. Look to see if BBB has marketing information on accent reduction industry.
What was good about the picture front view but no english translation and side view of what the mouth is actually doing. The guy and a girl and they are exchanging conversation and pronounciation.
How to say it at the word level
How to say it at a phrase level
How to say it at a conversation level
It also has games which is a good thing to have to lighten things up a little especially for adults.
Think about putting software in the discounted software dumpsters at the retail stores in order to get the name out there. Pricing is about 50.00 for Transparent Language and the one we both liked with the Japanese Immersion software is a company in Washington state called Topics Entertainment. See what types of software is out there that is bundled in the speech recognition software.
Another medium to sell to is the Bookstore companies and set something up similar to the cd's sold in the Barnes and Nobles.
Barron's has a software out their to train government personnel called Mastering X language (Spanish, Russian, Japanese, etc.) The price for Barron's software is 80.00.
Do mentoring along with the selling of the software.
Put together NDA form
Speech recognition software is selling at about 100.00 for something like Dragon.
MP3 site where people can download a demo of our software.